Playbook HQ · Create. Launch. Scale.
Build a digital product people actually pay for.
Playbook HQ is the home of The Digital Product Playbook by A.F.L.I.: a practical, UK-focused method for finding, pricing, launching and growing a digital product, with a tool for every step. Start free with the Micro-Gap Finder.
Free, just your email · about 30 minutes · instant download
Start here · Free
The Micro-Gap Finder
Find a product idea people will actually pay for, before you build a thing. In about 30 minutes you’ll have a Micro-Gap: a specific problem where competition is low and the urgency to solve it is high, written as one sentence and backed by real evidence of demand.
- The Micro-Gap Finder: a fillable PDF worksheet. Type on screen, or print it.
- Quick-Reference Cards, Starter Set: three of the book’s core frameworks, one card per page.
Free, just your email: leave the price at 0 at checkout. Instant download via Gumroad.
The method
Four phases. One tool for every step.
Plenty of digital products don’t fail at the idea. They fail in the gaps between steps. The book gives you the thinking; each tool gives you the doing, in the order you’ll need it.
Phase 1
Find & Validate
Find a specific problem people already pay to solve, and prove the demand before you build.
Phase 2
Price & Prepare
Price on value, sort out the UK and EU basics, and pre-sell to founding members.
Phase 3
Build & Launch
Build the smallest version that delivers, set up checkout and VAT, and launch cleanly.
Phase 4
Grow
Grow with an email list you own, honest social proof and partners who sell for you.
The range
Choose how far you want to go
Every level includes the book. Each step up adds the tools that turn it into action.
The book
The Digital Product Playbook
£29
- The complete 13-chapter method, revised in October 2026
- Screen PDF, print-friendly PDF and EPUB
- A Next Step at the end of every chapter
Get the free kit first: your receipt includes £10 off the book.
The core toolkit
The Companion Bundle
£97
- The book, plus START HERE and every tool it names
- Fillable PDF worksheets and an Excel price calculator
- Organised by phase, with a first-seven-days plan
Building with AI? Add The AI Build Kit (£27) at checkout.
The complete system
Playbook HQ Pro
£197 · £97 with code FOUNDING
- Everything in the Companion Bundle
- The Implementation Engine, The Social Growth Machine and The AI Build Kit
- Free updates to everything in the bundle
Founding-member price for the founding round only.
| The book | Companion Bundle | Playbook HQ Pro | |
|---|---|---|---|
| The Digital Product Playbook (PDF + EPUB) | ✓ | ✓ | ✓ |
| START HERE and the ten core tools, including the Excel calculator | — | ✓ | ✓ |
| The AI Build Kit | — | Add-on at checkout | ✓ |
| The Implementation Engine (live dashboard) | — | — | ✓ |
| The Social Growth Machine | — | — | ✓ |
| Price | £29 | £97 | £197 · £97 with FOUNDING |
How we work
Practical, honest, built to be used
Evidence before effort
Every step starts with proof that people want what you’re making, so you don’t spend months building the wrong thing.
Tools, not theory
Each chapter ends with a Next Step, and each Next Step has a worksheet or calculator that helps you make the decision.
Honest by design
No hype and no income promises. The UK and EU legal and tax notes were checked in October 2026.
Questions
Which one should I start with?
Start with the free Micro-Gap Finder. If you want the full method, get the book. If you want a tool for every step as you go, get the Companion Bundle. Pro adds a live dashboard, a social growth system and The AI Build Kit.
How do I pay and download?
Checkout is on Gumroad, which takes the payment and handles UK and EU VAT. Your files arrive straight away by email and stay in your Gumroad library. Prices are in GBP.
Do I need any special software?
No. The PDFs work in Adobe Acrobat Reader (free), Apple Preview or Microsoft Edge. The calculator opens in Excel, Google Sheets or Apple Numbers.
Is this legal or financial advice?
No. The legal, tax and compliance notes are practical summaries of UK and EU rules as of October 2026. Check your own situation, and the current rules, before you launch.
Who’s behind Playbook HQ?
Playbook HQ publishes The Digital Product Playbook by A.F.L.I. and the tools built around it.
Start with the gap.
Thirty minutes with the Micro-Gap Finder tells you whether an idea is worth building, before you spend a weekend on it.
Playbook HQ · The Digital Product Playbook by A.F.L.I. · Results depend on your product, your market and the work you put in. No income is promised.
